The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people.
I think the only way to maintain profitability is to meet the needs of the customers.
Doing business and doing good are not mutually exclusive, and it is our responsibility to prove this every day anew.
Globalization means that business strategy and business ethics cannot be separated from each other.
I would like to be more active outside of Israel.
I am certain that Gadi Lesin's abilities and the experience he accumulated during his sixteen years in a variety of general management roles in Strauss Group in and outside of Israel will enable him, together with group management and all managers and employees of Strauss, to continue to take the group forward to further success.