We were ready to launch Barry White, but the record company wouldn't put it out. Said it wouldn't sell.
If I was rich enough, I would love to launch my own record label. I would love to try and give all my musically talented friends a start in the industry.
You launch a site, and you see what works, and you continue to make it better.
You wouldn't want to land on the Moon and launch to Mars. That would be very inefficient.
Most parents' goal is to launch their children into the world with all the tools they need to make it on their own.